PHP Developer Recruiting Campaign / Guerrilla Marketing

The Client Relationship Consultancy is a great firm to work with. So, when they decided to look for a new PHP developer, rather than go to the usual headhunters and classified ads in Computing they decided to hijack a developer conference and make a statement there. They were looking for someone very special, someone who broke the mould; our brief was to make that person want to work with CRC.

We decided to throw down the gauntlet and appeal to that sort of person’s inbuilt anarchy and came up with DON’T LOOK AT THIS. A simple campaign with posters, business cards, t-shirts and beermats all telling people not to read them or use them or keep them. People’s curiosities were obviously whetted and the campaign ended up a great success.


Produced by 3 fish in a tree

Subscribe Scroll to Top