Houses of Parliament / Arts in Parliament

3fish were asked to design and produce the brand identity and supporting material for ‘Arts in Parliament’ for the Houses of Parliament, as part of the UK’s Cultural Olympiad celebrating diversity and the performing arts.

The idea behind the identity (besides injecting a splash of colour and vibrancy into one of the world’s great institutions) is a logo that reflects the diversity and multiculturalism of London. As a foil to the more formal House of Parliament logo, the resulting identity looks striking and certainly a break with tradition for The House.

 

Produced by 3 fish in a tree

 



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